Wisconsin Education Fairs, Inc. was created in 1978 with the goals of coordinating and improving the flow of information about post-secondary educational opportunities to high school students in Wisconsin. In addition to serving the high school student population, WEF welcomes to its programs any person interested in postsecondary education and military opportunities. The intent of the program is to:

• Provide students and families the opportunity to meet with approximately 150 postsecondary institutions in one safe and controlled location
• Supplement high school guidance programs while meeting Academic and Career Planning Standards. 
• Regionally provide access to a Wisconsin Education Fair for every high school in Wisconsin.

WEF includes in its participant list all UW state universities and centers, Wisconsin's independent colleges and universities, Wisconsin technical colleges, and many out-of-state institutions. In addition, many community colleges, specialty and trade schools, and the national service organizations, such as the armed forces are represented.